Elizabeth Ann Moriarty

 

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"Before I refuse to take your question, I have an opening statement..."

— Ronald Reagan

 

Project
No. 1

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Satire
Product

For my Senior Thesis under the instruction of Soonduk Krebs, I created a series of magnet kits that poked fun at various presidencies. Each kit had two metal boards that were packaged together with a paper band and two magnets, a logo banner for the series and a personalized seal for each POTUS. When taken apart, each kit is revealed to have the following magnets: a president, a vice president, a first lady, a campaign button, quotes from their time in office, and several objects that represent their term and its scandals.


While Photoshopping the collection I wanted to keep the colors oversaturated to really steer away from the clean boring palette typically associated with the White House and make the kits much more fun. The large bobble head style was inspired by Jib Jab videos to emphasis the silliness of the product.

"Solutions are not the answer."

— Richard Nixon

 

Project
No. 2

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Setting
Type

Company catalog for interior designer Dorothy Draper. Instructor: Stephanie Knopp Photography: Austen Hart

Project
No. 3

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Layout
Design

For my junior year typography course under the instruction of Dermot McCormack, I designed a layout for a process magazine feature on the artist Leta Sobierajski. I used her imagery to create a style I felt reflected her work.

 

Project
No. 4

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After
Effects

Movie Poster Trio that explored the different animation techniques in Adobe After Effects. Instructor: Francheska Geurrero

Project
No. 5

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Text
Exploration

For my junior year design course under the instruction of Francheska Geurrero, I created a lyric book for the song Bicycle Race by Queen. Bicycle Race is a very bold and upbeat song with a lot of interesting vocal techniques that I wanted the book, particularly the typography to reflect. This project is a favorite of mine because I used to create lyric books such as this in high school for fun so I enjoyed returning to this concept with more refined skills. 

I began the project by going through phases of experimenting with the typography. I wanted to see if I could reflect the pronunciation and pitch of each word, first through the placement and weight of the letters, then through the size, and finally through the orientation. As I moved forward I went back and forth with how experimental versus legible the typography was. I wanted it to engage with the entire page, reflecting the busyness of the song, yet still have a flow to follow along with. I ended up sticking with a standard left to right top to bottom flow to keep a legible structure.

Once I was sure of the layout of the type I started to bring in imagery. Because the song has a lot of iconic references I decided to have a direct approach to my imagery, pulling in street signs, sharks, and Richard Nixon, referencing the lyrics.


Layering these images in a staggered CMY was to tie them together and give them the bright fun feeling the song has. Pulling in the horizontal stripes and weaving the images through them was to help create the movement that the instrumentals of the song have.

 

"…reflect the pronunciation and pitch of each word."

 

Project
No. 6

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Packaging
Design

Instructor: Paul Sherif Photography: Austen Hart

Project
No. 7

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For my junior year design course under the instruction of Kelly Holohan I created a restaurant identity, Dressed to Kale. Dressed to Kale is all about creating salads so high-end that they are destined to be on runway. The imagery was created to seamlessly tie together greens and fashion. The typography was chosen to emulate the classiness of high end brands.

The logo was something we wanted to be sleek and mainly relate to the high fashion yet also have something a bit playful to tie in the food. After many iterations of different fashion symbols we landed on a hat with a plume that could easily be substituted by a kale leaf. Didot was used for the logo typography, as well as the rest of the brand, due to its elegance and strong association with the fashion world. This mark was contained in a rectangle with a little bit of the leaf poking out to keep it playful. The menu and brand manual were inspired by Vogue magazine. All of the layouts, imagery style, and type style were techniques pulled from various parts of the vogue magazines.

 

Project
No. 8

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Web
Design

A single page narrative website that tells the story of stuntman Evel Knievel’s life and career. Instructor: Keith Somers